{"id":17069,"date":"2024-07-30T11:29:26","date_gmt":"2024-07-30T09:29:26","guid":{"rendered":"https:\/\/www.centigrade.de\/?post_type=news&#038;p=17069"},"modified":"2024-07-30T11:30:20","modified_gmt":"2024-07-30T09:30:20","slug":"greencognito-ai-supported-sustainable-design","status":"publish","type":"news","link":"https:\/\/www-test.centigrade.de\/en\/news\/greencognito-ai-supported-sustainable-design\/","title":{"rendered":"Greencognito \u2013 AI-supported Sustainable Design"},"content":{"rendered":"<div class=\"js-fill-card-detail-desc\">\n<div class=\"js-react-root\">\n<div class=\"bjXxPEKnSKk4Sx\">\n<div class=\"pN1gQpliLhvX5B\">\n<div class=\"editable\">\n<div class=\"Wmhs_I85q7GFo5\">\n<div class=\"current markeddown hide-on-edit js-desc js-show-with-desc\" dir=\"auto\">\n<p dir=\"auto\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-17063\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1-1500x841.png\" alt=\"\" width=\"1500\" height=\"841\" srcset=\"https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1-1500x841.png 1500w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1-300x168.png 300w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1-768x430.png 768w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1-1536x861.png 1536w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1-24x13.png 24w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1-36x20.png 36w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1-48x27.png 48w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/Group-9489-1.png 2000w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/p>\n<p dir=\"auto\">How can artificial intelligence revolutionize the development of digital products and services? Under the motto &#8220;AI: Valuable team member, new tool or new problem?&#8221;, the <a href=\"http:\/\/bitkom.de\">Bitkom<\/a> working group Digital User Experience &amp; Design recently held an online session. Seven experts from the digitalization industry, including Centigrade, presented their insights and provocative theses for discussion. The key findings of this insightful session are summarized in a compact one-pager, which can be downloaded via the link at the end of this article.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"js-plugin-card-back-sections\"><\/div>\n<div class=\"js-plugin-sections\">Regulatory hurdles and a lack of expertise are common barriers to implementing sustainability in digital projects. Our Head of Design, Aline, and our Senior Concept Designer, Miriam, presented valuable insights and strategies at Bitkom e.V. with their talk &#8220;Greencognito &#8211; approaches for more sustainable UX solutions&#8221;.<\/div>\n<div>\n<p>One takeaway from the presentation is the skillful use of personas.<a href=\"http:\/\/leanscope.ai\"> Leanscope.ai<\/a>, for example, can provide a basis for more sustainable design decisions: The tool makes it possible to generate Proto-Personas with the help of AI and to communicate with them directly via chat assistants. The green highlight is that each persona is manipulated to show an interest in climate protection and sustainability. The interests of the target group persona can then be used for product development. Both contribute to making user-centered and sustainable decisions in the project.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16890 aligncenter\" src=\"https:\/\/www.centigrade.de\/wordpress\/wp-content\/uploads\/3-3.png\" alt=\"Persona Product Toaster\" width=\"619\" height=\"402\" srcset=\"https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/3-3.png 948w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/3-3-300x195.png 300w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/3-3-768x499.png 768w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/3-3-24x16.png 24w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/3-3-36x23.png 36w, https:\/\/www-test.centigrade.de\/wordpress\/wp-content\/uploads\/3-3-48x31.png 48w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/p>\n<p>The results of the whole session are available here: <a href=\"https:\/\/www.bitkom.org\/Bitkom\/Publikationen\/KI-in-der-Entwicklung-digitaler-Produkte\">https:\/\/www.bitkom.org\/Bitkom\/Publikationen\/KI-in-der-Entwicklung-digitaler-Produkte<\/a><\/p>\n<\/div>\n<div class=\"js-plugin-suggestion-sections\">\n<div class=\"js-react-root\"><\/div>\n<\/div>\n<div class=\"window-module js-modernized-attachments-section\">\n<div class=\"js-react-root\"><\/div>\n<\/div>\n<div class=\"window-module js-attachments-section u-clearfix\">\n<div class=\"window-module-title window-module-title-no-divider card-detail-activity\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How can artificial intelligence revolutionize the development of digital products and services? Under the motto &#8220;AI: Valuable team member, new tool or new problem?&#8221;, the Bitkom working group Digital User Experience &amp; Design recently held an online session. Seven experts from the digitalization industry, including Centigrade, presented their insights and provocative theses for discussion. The [&hellip;]<\/p>\n","protected":false},"featured_media":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-17069","news","type-news","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www-test.centigrade.de\/en\/wp-json\/wp\/v2\/news\/17069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www-test.centigrade.de\/en\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www-test.centigrade.de\/en\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":4,"href":"https:\/\/www-test.centigrade.de\/en\/wp-json\/wp\/v2\/news\/17069\/revisions"}],"predecessor-version":[{"id":17076,"href":"https:\/\/www-test.centigrade.de\/en\/wp-json\/wp\/v2\/news\/17069\/revisions\/17076"}],"wp:attachment":[{"href":"https:\/\/www-test.centigrade.de\/en\/wp-json\/wp\/v2\/media?parent=17069"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www-test.centigrade.de\/en\/wp-json\/wp\/v2\/tags?post=17069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}